Should We Optimize Or Scale First?
Short answer
If the product is not yet loved or distribution is not yet working, scale/learning usually comes before optimization. If the path to future profitability is credible, avoid letting early optimization consume the founder’s best attention.
Use this answer when
- The team is waiting for perfect certainty.
- The choice is between learning in-market and polishing internally.
- Historical data conflicts with cultural/taste conviction.