Change Your Mind When Market Evidence Changes
Principle
Changing your mind after new market evidence appears is adaptation, not hypocrisy.
Why it matters
A wrong decision at scale can be more expensive than disappointing partners, giving up near-term revenue, or admitting a previous plan no longer makes sense.
How to use it
- Ask whether the current bottleneck is market/customer learning or optimization.
- Prefer fast learning when the decision is reversible or cheaply correctable.
- Slow down when mistakes are existential: quality, financing, inventory risk, executive hires, or reputation-damaging moves.